2021年金点奖、金芦苇奖—熊猫蜂蜜

2021-12-02



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三足鸟设计作品又双叒叕获奖了!

发现,感受,设计,
来源于对
产品概念的挖掘未有形态的突破,

可见的,是包装的美学、情感、创新,

可感的,是设计者的用心与诚意。


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这款蜂蜜来自物种丰富的秦岭山脉,野生大熊猫时常来“品尝”蜂农的蜂蜜。带着草帽的熊猫,其灵感来自野生大熊猫与当地养蜂的蜂农。用拟人化的包装来突出蜂蜜的特色,憨态可掬、萌态十足。

In the Qinling Mountains rich in species, honey producedby beekeepers is often “tasted” by wild pandas. The panda wearing a straw hatwas inspired by wild pandas and local beekeepers. Features of honey arehighlighted by the personified package, which is funny and cute.


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玻璃瓶在当地生产,减少了运输造成的环境负担。瓶身没有用不干贴等油墨印刷,而是选择更环保的牛皮纸吊牌来显示品牌标志与产品描述,草帽是用当地废弃麦秆手工编制成的,这样既减少焚烧麦秆带来的环境污染,又可以给当地农民带来可持续的收入。

Local production of glass bottles relieves environmentalburdens placed by transportation. On the bottle, there is no printed stickerbut a more environment-friendly kraft tag to show the brand logo and a productdescription. The straw hat is handwoven with local discarded wheat straw, whichcan not only reduce environmental pollution caused by burning wheat straw butalso bring sustainable incomes to local farmers.


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